My Story
I didn't set out to become an AI Product Leader. I started as a designer trying to understand why some products succeed while others fail. Twenty-five years later, that curiosity has taken me from designing interfaces to building AI-native products.
During 12+ years at Adobe, I learned how to scale products used by millions of customers. More recently, I founded Converta to explore what AI-first product development looks like in practice—taking an idea from concept to production while owning product vision, pricing, GTM, engineering collaboration, and customer validation.
Today, I work at the intersection of AI, product strategy, and design, helping organizations transform emerging AI capabilities into products customers trust and businesses value.
At my core, I'm a craftsman who needs to understand how things work from the inside out, and their effects on living beings, be it the effect of people, or sun, a toy or a pothole.
Empathy leads to this curiosity and it naturally leads to a desire to envision and create/modify to make their world better. I'm driven by the challenge of turning an idea into a tangible reality. It's the same impulse that has me spending my free time conceiving patent ideas, designing, and coding entire products from scratch.
Ultimately, I find the most joy in synthesis—in finding that sweet spot where a deep understanding of people, a clear strategic path, and the pragmatic act of building all come together in harmony. My life, both personal and professional, is a constant exploration of that intersection.
If you're someone who is also relentlessly curious about how to build better things, I'd love to connect.
How I think
Product Strategy
Translate business goals into product vision and executable roadmaps.
AI Product Thinking
Move beyond AI features to build AI-native products that solve meaningful customer problems.
Engineering Partnership
Work closely with engineering through technical understanding, prototyping, and systems thinking.
Customer Obsession
Balance user needs, business viability, technical feasibility, and commercial outcomes.
Leadership
Create alignment across product, design, engineering, and executives to ship with confidence.
What I've Learned
Great products don't begin with features.
They begin with understanding customer behavior.
AI doesn't replace product thinking.
It raises the bar for it.
Leadership is creating clarity when everyone else sees ambiguity.
Good UX reduces friction.
Great product strategy removes unnecessary work altogether.
The best roadmaps balance customer value, engineering effort, and commercial impact.