Selected projects

Founded and built an AI-native SaaS platform that helps ecommerce businesses become AI-ready through conversational commerce, catalog intelligence, and AI-powered shopping experiences.

This modernization initiative was defined by a series of significant constraints that had caused multiple previous efforts to stall. My first task was to design a strategy that could succeed where others had failed, within this challenging environment.

Transformed a key friction point into a frictionless gateway to creativity | Established a scalable, future-proof foundation | Rebuilt user confidence from the first click.

A strategic redesign of the Adobe Elements experience built around user evolution, contextual relevance, and task efficiency. I established principles for simplifying workflows, improving information architecture, guiding users through the product, personalizing the experience across user levels, and integrating AI in ways that support real user needs.

The UX Strategy for Making Adobe’s Generative AI Feel Invisible, Familiar, and Trustworthy for “Memory Keeper” Users.

A self-initiated project demonstrating end-to-end product creation—from product strategy and branding to UX/UI design, coding, and testing.