Selected projects

This modernization initiative was defined by a series of significant constraints that had caused multiple previous efforts to stall. My first task was to design a strategy that could succeed where others had failed, within this challenging environment.

Transformed a key friction point into a frictionless gateway to creativity | Established a scalable, future-proof foundation | Rebuilt user confidence from the first click.

The UX Strategy for Making Adobe’s Generative AI Feel Invisible, Familiar, and Trustworthy for “Memory Keeper” Users.

A self-initiated project demonstrating end-to-end product creation—from product strategy and branding to UX/UI design, coding, and testing.

An exploration into the future of design work, demonstrating how AI can serve as a co-pilot to empower the design community, reduce errors, and shift insights from post-launch analysis to pre-design guidance.