Converta: Building an AI-native Commerce Platform from Concept to Production

Founded and built an AI-native SaaS platform that helps ecommerce businesses become AI-ready through conversational commerce, catalog intelligence, and AI-powered shopping experiences.

Role

Founder & AI Product Lead

Industry

AI in eCommerce

Duration

7 months

Why I Built Converta

Search is changing faster than ecommerce platforms are evolving. Customers increasingly discover products through ChatGPT, Gemini, Claude, and Perplexity rather than traditional search engines. Most online stores are not structured for AI-driven discovery, leaving merchants unprepared for this shift. Converta was created to help businesses become AI-ready while enabling conversational shopping experiences that improve customer engagement and conversion.

Opportunity

AI Search replacing traditional search
Merchants not AI-ready
Product data fragmented
Customer discovery changing
Agencies lacking AI capabilities

My Responsibilities

Product

Product Vision
Product Strategy
Roadmap
Pricing
GTM
Customer Discovery
Partnerships

Execution

AI Workflow Design
Technical Prototyping
API Integration
UX Strategy
Engineering Collaboration
AI Evaluation

Product Strategy

Why Shopify first?

Why agencies?

Why AI Chat?

Why Catalog Intelligence?

Why SaaS?

Why Platform?

Platform Architecture

Merchant ↓ Catalog ↓ AI Readiness ↓ AI Agents ↓ LLMs ↓ Customer Experience

AI Capabilities

AI Readiness

Catalog Intelligence

Conversational Shopping

AI Agents

Semantic Search

AI Chat

Product Evolution

Problem ↓ Research ↓ Prototype ↓ Architecture ↓ MVP ↓ Deployments ↓ Partnerships ↓ Current

Production Deployments

Shopify Premium Partner

Shopify Premium Partner company as Founding Partners
Live AI Store
WooCommerce, Zoho Commerce and Shopify Platform Integration
Live AI Store
Open Ai, Gemini and LLM integration
10,000+ products
15 workflows
4 AI agents

Lessons

AI products need better UX, not just better models.
Merchant adoption depends on trust more than automation.
Customer discovery is as important as model quality.
Product strategy matters more than adding AI features.

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