Converta: Building an AI-native Commerce Platform from Concept to Production
Founded and built an AI-native SaaS platform that helps ecommerce businesses become AI-ready through conversational commerce, catalog intelligence, and AI-powered shopping experiences.
Role
Founder & AI Product Lead
Industry
AI in eCommerce
Duration
7 months
Why I Built Converta
Search is changing faster than ecommerce platforms are evolving. Customers increasingly discover products through ChatGPT, Gemini, Claude, and Perplexity rather than traditional search engines. Most online stores are not structured for AI-driven discovery, leaving merchants unprepared for this shift. Converta helps businesses become AI-ready while enabling conversational shopping experiences that improve customer engagement and conversion.
Product Data Intel provides a progress overview and current status.
Opportunity
AI Search replacing traditional search
Merchants not AI-ready
Product data fragmented
Customer discovery changing
Agencies lacking AI capabilities
My Responsibilities
Product
Product Vision
Product Strategy
Roadmap
Pricing
GTM
Customer Discovery
Partnerships
Execution
AI Workflow Design
Technical Prototyping
API Integration
UX Strategy
Engineering Collaboration
AI Evaluation
Dashboard tells the user about the top priorities
Product Evolution
Problem ↓ Research ↓ Prototype ↓ Architecture ↓ MVP ↓ Deployments ↓ Partnerships ↓ Current
Insights from the chat for continuous training.
The readiness checker tells the user about the overall store's health.
A URL-based store audit gives a view of the online store's preparedness.
Production Deployments
Shopify Premium Partner
Shopify Premium Partner company as Founding Partners
Live AI Store
WooCommerce, Zoho Commerce and Shopify Platform Integration
Live AI Store
Open Ai, Gemini and LLM integration
10,000+ products
15 workflows
4 AI agents
Lessons
AI products need better UX, not just better models.
Merchant adoption depends on trust more than automation.
Customer discovery is as important as model quality.
Product strategy matters more than adding AI features.
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