Providing Complex AI Tech to Consumer Users
The UX Strategy for Making Adobe’s Generative AI Feel Invisible, Familiar, and Trustworthy for “Memory Keeper” Users.
Role
UX Design Lead
Industry
Creative Design
Duration
6 months
Navigating Complexity: The Human Constraint
The primary complexity was not technical, but human. We had to introduce cutting-edge AI to a tech-cautious audience in a way that felt helpful and familiar, not intimidating. The core constraint was to design solutions that made the AI feel invisible, like a natural extension of the user’s existing workflow, rather than a complex new tool to be learned.
Design Highlights: Shipping Practical, User-Loving AI Tools
I designed a suite of tactical AI features focused on solving the most common and emotional problems our Memory Keepers face.
Remove Object: To help users like Jane perfect her once-in-a-lifetime wedding photo by removing a distracting tourist, we designed a simple paint-to-remove tool with an accessible high-contrast mask and a clear undo function.
Insert Object: To empower creative hobbyists like Matthew making a custom title frame, we integrated a simple “brush-and-prompt” workflow directly into a familiar panel, giving him full creative control without friction.
Generate Photo: To give users like Matthew custom assets, we created a text-to-image feature that included an “Inspiration Gallery,” allowing users to learn how to write effective prompts in a playful, risk-free environment.
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